以素质教育为目标构建高职实践育人体系

素质教育是现代职业教育体系的重要目标。这一目标的实现要依赖于与之相适应的成熟的实践育人体系建设。实践育人作为育人工作理念,在高职院校人才培养过程中其体系的构建应更多地联系高职院校的育人实际,科学地设定目标、选择路径、建立机制,更高效地实现高等职业院校的高技能人才培养目标。     

A fuzzy comprehensive evaluation algorithm for analyzing electronic word-of-mouth

This study evaluates tourism experiences shared through electronic word-of-mouth (eWOM) across four Chinese attractions. The objective is to develop a framework for evaluating eWOM by constructing an indicator system and implementing an analytic hierarchy process with the use of a fuzzy comprehensive evaluation algorithm. This framework is achieved by mapping more than 6000 websites related to Chinese tourism attractions and filtering over 200,000 useful reviews to measure service performance. Results indicate that ecological–biological attractions failed to make tourists feel “very satisfied” in various aspects, such as overall evaluation, infrastructure, traffic, natural environment, and social environment. Overall, the study contributes by presenting a framework that can be adopted by tourism researchers and industry practitioners to understand tourist preferences and evaluate service performance to improve service quality.     

Impact of hotel-restaurant image and quality of physical-environment,service, and food on satisfaction and intention

This study developed a theoretical framework in which overall image, image congruence, and quality of physical environment, service, and food affect guests’ satisfaction and intentions to revisit a luxury hotel restaurant and visit other restaurants of the same hotel by considering the influence of conspicuousness as a moderator. The measurement model assessment revealed that all items included an acceptable level of measurement quality. Results of the structural analysis indicated that the research variables were in general significantly associated; quality dimensions and satisfaction had a mediating role; and the impact of satisfaction and overall image on decision formation was greater than that of other variables. Moreover, the structural invariance model assessment indicated that conspicuousness acted as a significant moderator. Overall, our proposed theoretical framework was found to include a sufficient power in predicting patrons’ intentions for luxury hotel restaurant products. Using this quantitative approach, our research objectives were wholly achieved.     

The Evolution of Human Sigma

Different quality management concepts, including Six Sigma, have been applied by many different types of organizations. Although much important work has been documented regarding Six Sigma, a number of questions remain concerning the applicability of these concepts in various organizations and contexts. Currently, limited research has been conducted on the Human Sigma approach. Therefore, the purpose of this article is to analyse the principles and philosophies of Human Sigma and its relationship to Six Sigma through a systematic review of the literature. It is suggested that this in turn will lead to a better understanding of the Human Sigma approach and ultimately bridge the gap in the literature. Therefore, the paper argues that much can be learned from the principles and practices of Six Sigma, however the discussion further provides an assessment of the Human Sigma principles and their potential suitability to tourism businesses. In particular, specific similarities and differences concerning areas such as methodologies, tools, and results are presented in this article.     

Quality,Satisfaction and Customers’ Future Intention: The Case of Hotels’ Fitness Centers in Cyprus

In an era of fierce competition, financial hardship, and volatile customer expectations the hospitality industry is seeking out new revenue centers that can both enrich the customer experience, and contribute to financial success. Capturing the attention of the industry, fitness centers have become a fundamental component of the contemporary hospitality experience with numerous strategic, operational and tactical implications. Responding to the need for further empirical investigation, the study, by adopting a quantitative methodology, holistically investigates quality, satisfaction, and behavioral intention in fitness centers currently operating in upscale hospitality establishments in Cyprus. Findings suggest that satisfaction with the provision of fitness services in hotels is primarily associated with the dimensions of employee behavior and workout facilities. Moreover, workout facilities was the only quality dimension which was significantly associated with the respondents’ intention to renew their membership, whereas a strong relationship between satisfaction and future intention was substantiated.     

Consumer Behavior Toward Eco-Labeled Minimally Processed Fruit Product

The authors proposed an analysis of the determinants of purchase intentions and willingness to pay for minimally processed fruit. For this purpose, on-field research was conducted that involved 589 consumers. A questionnaire, gathered in Italy and based on a Likert scale, was administered to investigate intentions to purchase minimally processed fruit from environmentally sustainable farms, simulating a minimally processed product with an eco-label. Via structural equation modeling, the authors develop propositions representing a theoretical approach in the context of purchasing food products. By analyzing two different types of consciousness (health and green), the deduced managerial implications make it possible to assess that the green consciousness influences the attitude and affects the choices and behaviors of consumers. The potential adoption of an eco-label on this kind of food product could be seen as a useful marketing tool for new markets.     

Identification of approximately duplicate material records in ERP systems

The quality of master data is crucial for the accurate functioning of the various modules of an enterprise resource planning (ERP) system. This study addresses specific data problems arising from the generation of approximately duplicate material records in ERP databases. Such problems are mainly due to the firm’s lack of unique and global identifiers for the material records, and to the arbitrary assignment of alternative names for the same material by various users. Traditional duplicate detection methods are ineffective in identifying such approximately duplicate material records because these methods typically rely on string comparisons of each field. To address this problem, a machine learning-based framework is developed to recognise semantic similarity between strings and to further identify and reunify approximately duplicate material records – a process referred to as de-duplication in this article. First, the keywords of the material records are extracted to form vectors of discriminating words. Second, a machine learning method using a probabilistic neural network is applied to determine the semantic similarity between these material records. The approach was evaluated using data from a real case study. The test results indicate that the proposed method outperforms traditional algorithms in identifying approximately duplicate material records.     

油田社区服务“三精”质量控制模式的实践与思考

介绍了油田社区服务单位的现状与特点，联系实际论述了精准定位、精确作业、精细管理质量控制模式的概念与架构，探讨了该模式运行的关键控制点、控制措施及其推行该模式产生的效果。     

The Effects of International Trade on Economic Growth and Meeting Basic Human Needs

Abstract

This research measures the influence of international marketing, in the form of exporting and importing on economic growth and meeting basic human needs. The conceptual model examines the effects of three categories of trade (agricultural products, raw materials, and manufacturing goods) on economic growth and meeting basic human needs. The analysis uses structural equation models with time-lagged independent variables, multiple indicators of the dependent variables, and newly-developed multivariate outlier analysis techniques. This study contributes to the marketing literature by empirically evaluating macro-level effects of international marketing, i.e., exporting and importing, and by testing the predictive validity of competing theories from sociology, economics, and marketing. The findings have practical implications for public policy officials, marketing managers, and future research.     

浅论项目经理的职责

项目经理作为项目目标的全面实现者,其地位和作用都不可轻视,它直接关系到项目实施,项目经理必须对自己应具备的素质及自己的职责有着全方位的理解。